haku: @author Zinkhan, G.M. / yhteensä: 5
viitteet: 1-5 / 5
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1.
The netvertising image: Netvertising image communication model (NICM) and construct definition
Journal of Advertising
2002 : FALL, VOL. 31:3, p. 15-27
 2002 Stern, B.B.
Zinkhan, G.M.
Holbrook, M.B.
2.
Relationship marketing: theory and implementation
Journal of Market-Focused Management
2002 : JUN, VOL. 5:2, p. 83-89
 2002 Zinkhan, G.M.
3.
Marketing images: construct definition, measurement issues, and theory development
Marketing Theory
2001 : VOL. 1:2, p. 201-224
 2001 Stern, B.
Zinkhan, G.M.
Jaju, A.
4.
Knowledge Development and Scientific Status in Consumer-Behavior Research: A Social Exchange Perspective
Journal of Consumer Research
1992 : SEP, VOL. 19:2, p. 282-291
 1992 Zinkhan, G.M.
Roth, M.S.
Saxton, M.J.
5.
Truth in marketing theory and research: an alternative perspective.
Journal of Marketing
1992 : VOL.56:2, p.80-88
 1992 Zinkhan, G.M.
Hirscheim, R.
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